Investors studying the Indian smartphone market had predicted this long time back. The end to Samsung’s rather monotonous monopoly over the market for smartphones in India was always predicted to be on the cards.
With other brands bringing in phones with better specifications and a reduced price tag, it was not expected to be long before any of the other players in the market drew level with Samsung.
Well, the prodigy to rise and match Samsung’s dominance is none other than China’s Xiaomi. Latest statistics published by IDC, state that it is indeed Xiaomi and Samsung that share the major spoils in this growing Indian smartphone market.
Both the brands have 23.5% share in the market each, which adds up to an incredulous 47 percent for both of them together. Both these Android OEMs are the major leaders, with Lenova at 9 percent, Vivo at 8.5 percent and Oppo at 7.9% completing the top 5.
Xiaomi’s steep rise to the top in India has peaked even further for them to climb new heights during the third quarter of 2017.
The Shenzhen based manufacturer ended up shipping more than 9.2 million smartphones in the third quarter of the current year. The news was justifiably a cause of celebration for managing director of Xiaomi in India, Manu Kumar Jain.
The Director took the celebrations to Twitter so that users from across the social media handle could relate to the success of their trusted brand.
Manu Kumar Jain shed some light on Xiaomi’s rise in the Indian market by mentioning how they started their journey by selling roughly around 100,000 sets in each quarter of 2014.
Progress was made in Q3 of 2015, when they crossed the 1 million mark for the first time. The number of sets shipped went over 3 million in Q3 of 2016, while the 9 million figure has now been surpassed during Q3 of 2017.
Manu Kumar Jain valued all the customers Xiaomi has garnered in the matter of a few years and laid the onus of this rapid rise on their shoulders.
Although they have made their way into the premium sector through flagship offerings like Mi Mix devices, much of Xiaomi’s success is owed to their highly affordable mid-range phones that offer numerous features for their price tag.
This was validated by a counterpoint report that cited Redmi Note 4, Redmi 4 and Redmi 4A as the 3 best selling phones in India. If there rise to the top is anything to go by, it won’t be long before Xiaomi won’t even have to share the top spot.