Previously we saw that Micromax had clear intentions to create an entire new brand of mobile devices named as ‘Yu’. These devices will be available for the consumers to buy at select online web-sites.This business strategy is quite similar to that of their competitors Xiaomi and OnePlus. The first device is supposed to be launched on 18th December 2014. This can be confirmed by news reports that suggest that Micromax has started sending invites for the official launch event. Although there is no information about the device being revealed it has become pretty clear that this handset will have really top-notch features and also the fact that it will have official Cyanogen ROM along with future updates is a big plus and will encourage many consumers to buy it.In case you don’t know what Cyanogen is, it is one of the most popular custom ROM available in the market.This new device will have a big advantage over the OnePlus One in the subcontinent since the OnePlus One is void of future updates of Cyanogen in the Indian market.
Over-all we can expect a premium device with great hardware features and an excellent software package for a moderate price compared to the other top-end devices available in the market. This might even propel Micromax to the lime-light in the mobile industry.So prospective mobile buyers are advised to wait and check this mobile out before making any decisions. Micromax will be launching the first smartphone of the Yu brand on 18th December 2014 as said earlier. The Micromax Yu is a stunningly neat smartphone with amazing features.