The Fast Rise by Xiaomi with the Mi3

Team AndroGuru
July 29, 2014
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Xiaomi Mi3

The Xiaomi Mi3 is one device which is being talked about a lot past few days and it is shipping to India via Flipkart. We have curated the best news about the Mi3 and elaborated on how and why in this piece.  Hugo Barra (Vice President of Xiaomi Global) states that the company wants to bring the feedback from users model to India. Xiaomi can be considered as the Apple of the East from now on. The company wants to be a global mobile brand and not just a Chinese manufacturer with the bang on debut of the Mi3.

WHAT MAKES XIAOMI SPECIAL

  • It offers handsets with high-end features and really good prices.
  • Depending on word-of-mouth and e-tail, Xiaomi controls the sales and marketing budget tightly.
  • Every week Xiaomi updates the OS – MIUI based on feedback from users.
  • Keeps the inventory low by selling handsets in tiny batches of 200,000 to 300,000 which is a smart move.

SEVEN REASONS WHY XIAOMI CHOSE FLIPKART

1Flipkart has a huge bank of customers and Flipkart First members with inclusion to newsletter subscribers. The audience is much larger than the number of units Xiaomi has to sell.

2Dealing with one seller makes the whole process of distribution simple and traceable. WS Retail is known as Flipkart’s own retailer and deliveries and carried out really fast. Having their own logistics service “eKart” adds value to their business.

3Flipkart could be possibly making very low (or no) profits, in line with it’s vision to become the best door-to-door online destination for shopping. Taking the above into consideration, costs are kept low as there are no dealer margins.

4Xiaomi will know in which cities their devices are very popular as Flipkart can deliver a precise ” heat map” of the Xiaomi customers across India.

5The prudent move is to avoid large format retailers. Flipkart takes the upper hand in stocking with a 3 month payout cycle that was appealing to Xiaomi.

6Xiaomi does not need to spend big bucks to set exclusive retail stores in India. Saving all the investment to open retail stores in India they have used it to rationalize the price which is really great.

7Flipkart is the only place to purchase a Mi3 with a original bill and warranty. Dealing with Flipkart does away with grey imports and various black markets across the globe.

Xiaomi Mi3

The Android is Yours !

Key Features of the Xiaomi Mi3 :

  • Android 4.4 KitKat OS with MIUI (Version 5)
  • Single-SIM (Regular Size – GSM)
  • 5 inch capacitive Touchscreen
  • 1080×1920 pixels Screen Resolution
  • 2.3GHz  Quad-Core Qualcomm Snapdragon 800 8274AB Processor
  • 2GB RAM
  • 16GB Internal Storage
  • 13MP Primary Camera with Flash
  • 2MP Secondary Camera
  • Wi-Fi
  • GPS
  • Bluetooth
  • NFC
  • DLNA
  • Wi-Fi Direct
  • MHL Out
  • FM Radio
  • Micro-USB (Charging via USB)
  • 3G
  • Compass/ Magnetometer
  • Proximity Sensor
  • Ambient light sensor
  • Accelerometer
  • Gyroscope
  • Barometer
  • 3.5 mm Audio Jack
  • 3050 mAh Non Removable Battery
GOOD BAD
Battery Life Camera Performance
Build Quality MIUI Skin
Low Price
Processor Speed

People across India are worried about service centers and we have informed them that there is no issue as you can return the device to Flipkart. Micromax is also supposed to launch a Xiaomi Mi3 opponent soon. The Xiaomi Mi3 is priced at Rs.13,999/- which can be considered as a good buy for the month of August 2014. The iPhone 5s, Samsung Galaxy S5, Sony Xperia Z2 and the HTC One M8 are the rivals. When you own the Xiaomi Mi3 always remember that you have a dragon in your pocket.

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